Let’s admit it the makeup industry is one the most influential & money making business ventures out there. Rather you’re into makeup or not, you’ve heard or seen how important a girls beauty products mean to her. As of 2015 the makeup industry is worth 62.4 billion dollars. It’s safe to say that the industry has seen such success over the last couple of years, because of millennials & social media. In Faith Popcorn’s Trend Analysis report “Selfies Boosts Beauty Brands”, she talks about how millenials help the industry by posting selfies along with promoting their favorite makeup brands. Nevertheless, many makeup artist & hairstylist are building their clientel from social media, with How To Videos along with promoting their favorite products. I believe the beauty industry will continue to be profitable, along with even more beauty lines & partnerships due to the fact that most of us can’t live without social media & taking a good selfie!